How to optimize WooCommerce shops for international search engines?

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WooCommerce, an open-source ecommerce plugin for WordPress, allows you to easily set up an online store with all the same functionality as major platforms like Shopify or Magento. But optimizing your woocommerce shop for international SEO services can be tricky, especially when different languages and currencies get thrown into the mix. Here are three key steps to optimize your website’s international search engine results so customers from around the world can discover and buy from your shop!

Easy steps

You may already know that WooCommerce is a great e-commerce platform. What you may not know is that it’s also SEO-friendly. In fact, using SEO WooCommerce can help you rank higher in search engine results pages, which can lead to more traffic and more sales. Here are some ways to optimize your shop for international search engines.

Determine your market

When you’re selling beauty products online, it’s important to think about which international markets you want to target. There are a few things to consider when making this decision, such as the size of the market, the level of competition, and whether there is a demand for your products. Once you’ve determined your market, you can start optimizing your WooCommerce shop for international search engines.

Keyword research

Before you can optimize your site for international search engines, you need to know which keywords to target. Do some beauty-related keyword research and make a list of terms that potential customers might use when searching for cosmetics online. Once you have your list, you can start optimizing your site. Assess market opportunities and customer needs. Will it be women? Men? Or maybe something universal? You’ll want to think about who the product is for and how the brand markets itself before deciding what words should be targeted. If you’re looking for beauty products in Spain, try targeting ‘beauty’ or ‘belleza’.

Creating optimized pages

If you want to rank in foreign search engines, you’ll need to create pages that are optimized for those engines. This means using the right keywords, tagging your pages correctly, and providing translated content. You should also set up hreflang tags to tell search engines which version of your page is meant for which audience. Finally, don’t forget to submit your sitemap to foreign search engines so they can index your pages.

Localizing product descriptions

One of the most important aspects of international SEO is localizing your product descriptions. This means making sure that the language on your site is appropriate for the countries you’re targeting. For example, if you’re selling cosmetics in France, you’ll want to make sure that all of your product descriptions are written in French. You can use a plugin like WPML to help with this.

Addressing user intent in product titles

When you’re creating product titles, it’s important to think about what users might be searching for when they land on your site. If you can address their needs directly, you’ll be more likely to rank in search engines and convert visitors into customers. 

Using location qualifiers in the domain name

If you want to rank in different countries, you need to use country-specific TLDs or ccTLDs. For example, if you want to rank in the United Kingdom, you should use a .uk domain name.

Generating geo-targeted landing pages

If you want your WooCommerce shop to be visible to international search engines, you’ll need to take some extra steps to optimize it. One important thing you can do is generate geo-targeted landing pages. This means creating separate pages for each country or region you want to target. It’s also a good idea to use the local language and currency when designing these pages. Be sure that any features that are specific to a particular location are also clearly displayed on the page, such as shipping restrictions and taxes.

The global beauty industry is forecast to grow from $265 billion in 2017 to $379 billion by 2024, according to Grand View Research. Much of this growth will come from online sales, which are expected to increase at a compound annual growth rate (CAGR) of 9.5% from 2017 to 2025. So let’s allow yourself to develop your business with international SEO.

Main photo: Studio Republic/

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