Take care of your blog. How to start an on-page optimization process?

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If you’re new to blogging, you may have heard the term on-page SEO tossed around. It’s one of those topics that can seem like an advanced tactic, but with just a little bit of education, you can utilize this powerful strategy to build up your readership and improve your search rankings. In this article, we’ll break down what on-page SEO optimization is and how you can use it to ensure more people are reading your posts and converting them into long-term readers. Let’s get started!

Say “hello” to SEO

Search Engine Optimization, is the process of improving the visibility and ranking of a website or web page in search engine results pages. It’s a complex and ever-changing field, but the basics are simple: by optimizing your website for search engines, you can improve your chances of appearing higher in SERPs, and thus attract more visitors to your site.

You will learn about your advantages and disadvantages that require a recovery plan. You can learn more about the audit here: https://www.icea-group.nz/website-seo-audit/, while we are moving to on-page optimization. The goal is to take care of the technical structure of the website so that it can properly communicate with web robots and users.


Keyword research

If you want your blog to rank in Google, you need to start with keyword research. Keyword research will help you determine what topics to write about, and which keywords to target in your blog posts. There are many different tools out there that can be used for keyword research, but I recommend using SEMrush because it has an extensive database of keywords. 

Meta tags

One of the most important aspects of on-page optimization is setting the right title and meta description tags for each page of your website. Meta tags provide information about your website or web page to search engines and website visitors. Your title tag should be 60 characters or less, and your meta description should be 160 characters or less. These tags appear in the search engine results pages, so it’s important to make sure they’re clear and concise.

Friendly URL address

Creating a user-friendly URL is important because it can help with your click-through rate (CTR) from the SERPs. A good URL is short, easy to remember, and includes keywords that describe the page’s content. So avoid spaces, capital letters, numbers and special characters.

Image ALT Tag

An image’s alt tag provides a textual description of an image, which can be read by search engines and used to help improve a site’s search ranking. Alt tags should also include keywords that are relevant to the blog post or page on which they are featured in order to provide context and increase relevance. Ultimately, if you’re looking to optimize your content with images, then make sure you’re providing quality ALT tags with high relevancy and uniqueness.


First, your content should be well-written and keyword-rich. Second, your blog post should be of a good length – not too short and not too long (it means it should be informative). Third, your blog post should be well-structured, with subheadings and bullet points. Fourth, you should include images and videos in your blog post. Images help break up the text and make the reading experience more enjoyable. Videos also add an extra dimension to the reading experience and can offer additional value to readers. 

Tags and hashtags

Using tags and hashtags to help search engines find your content. Tags work as keywords while hashtags act as indexing markers, which allow readers to quickly navigate through a series of posts without having to click through every single one. To use tags and hashtags effectively, make sure they are relevant to the topic of the post.

Post dates

It is also advisable to post on a regular schedule, so readers know when to expect new content from you. One way to do that is using date and time based publish date options in your post creation window. Google ranks pages higher if they are updated regularly, and this is one way to show Google that you’re dedicated to blogging consistently. Readers will appreciate it too – it can be frustrating to check back periodically only to find nothing new posted! 

Author’s bio

Google carefully evaluates the quality of websites and the content published by them. When writing a blog, you must take into account the E-A-T guidelines, which are responsible for expertise, authority and trust in the website. That is why it is worth taking care of the bio author of the content you publish. It is no longer anonymous, it shows that you care about the reliability of information and you care about copyrights.

Internal linking structure 

One of the most important aspects of on-page optimization is internal linking. Internal links are hyperlinks that point to other pages on your website, not external websites. They can be used as a way to navigate within a site or as a method of increasing its relevancy by linking to related content. Internal links will help people who have never been to your site before find what they’re looking for more easily and it will make it easier for Google’s crawlers to index every page on your site.

Wrapping up

Optimization is important for blogs because it can help you rank higher in search engine results, get more traffic to your site, and improve the visibility of your content. However, optimizing your blog can be a daunting task. If you’re not sure where to start, there are some things that every blogger should know before they even think about posting their first piece of content. Remember that you can always work with the Queenstown SEO agency, which will do it for you.

Main photo: Daniel Thomas/unsplash.com

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